Warriors sign lucrative patch advertising deal with Rakuten

12 Septembre, 2017, 20:22 | Author: Marie-Claire Cellier
  • Klay Thompson of the Golden State Warriors wears a jersey with a Rakuten badge

The contract is worth $20 million a year, almost twice the second-highest National Basketball Association advertising patch deal signed by the Cavaliers, a source confirmed with The Chronicle.

That's because the team has formed a multi-year partnership with Japan-based Rakuten to plaster the company's logo on all team uniforms.

"Rakuten is an innovative global leader that we knew would align well with our values and principles as an organization", Warriors President and Chief Operating Officer Rick Welts said in the team release. A white Rakuten patch will adorn both the Warriors' blue and slate jerseys, according to ESPN's Darren Rovell.

The NBA announced in April that its board of governors had approved a program that would allow teams to sell a 2.5-by-2.5-inch advertising space to companies. Golden State has represented the Western Conference in each of the past three seasons as well.

The deal with Barca will run from this season through the 2020/2021 season and cost the company a stunning $260 million. The NBA's sponsorship patches will reside on the upper left chest of player jerseys.

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Warriors chief marketing officer Chip Bowers told Rovell the following regarding the decision to ink a contract with Rakuten: "We actually had multiple finalists".

The Golden State Warriors announced they came to terms on a three-year jersey sponsorship deal with Rakuten. "Our partnership in Barcelona has helped us in Spain, and the Warriors will certainly be a pillar of getting us there in United States". The Warriors also will rename their practice facility the Rakuten Performance Center in addition to six other designations that go beyond the three-year deal.

Along with their spot on the jerseys, Rakuten also becomes the Warriors' Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner, and a number of Rakuten products and services also get the "Warriors Official" treatment.

The season won't start until later next month, but the Warriors already set another National Basketball Association record. Of course, none for almost as much as the contract the Warriors just inked.


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