Apple Responds To Advertisers Over Safari Cooking Blocking Criticism

17 Septembre, 2017, 11:06 | Author: Claudine Rigal
  • Apple Responds To Advertisers Over Safari Cooking Blocking Criticism

Specifically, it'll stop you from being tracked by advertisers as you go from site to site, so that you no longer keep seeing an ad for that thing you looked up on Amazon that one time.

At WWDC 2017, Apple announced a new feature for the Safari web browser called Intelligent Tracking Prevention. Signed, American Association of Advertising Agencies (4A's) American Advertising Federation (AAF) Association of National Advertisers (ANA) Data & Marketing Association (DMA) Interactive Advertising Bureau (IAB) Network Advertising Initiative (NAI) -- Here's Apple's response: "Apple believes that people have a right to privacy - Safari was the first browser to block third party cookies by default and Intelligent Tracking Prevention is a more advanced method for protecting user privacy", Apple said in a statement provided to The Loop. The overhaul will limit the use of "cookies" - the software used to track consumers' movements online and place targeted ads on their screens. These can also be used to track your activities, and ITP deals with them by purging them intelligently based on your usage.

"Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person's web browsing history".

"Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love", the letter read, a copy of which is with Adweek. The reason is because Safari is making it harder for advertisers to follow users as they surf the Internet-and that will dramatically reduce the normal bombardment of ads reflecting the sites Internet surfers have visited earlier. Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful.

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The operating system will accompany "Intelligent Tracking Prevention" feature which includes a 24-hour restriction on ad targeting cookies. "Put simply, machine-driven cookie choices do not represent user choice; they represent browser-manufacturer choice", it read.

Let's say Intelligent Tracking Prevention classifies example.com as having the ability to track the user cross-site.

Apple responded that it's complying with cookie-handling standards and blocking loopholes advertisers used to violate privacy. "Cookies for sites that you interact with function as designed, and ads placed by web publishers will appear normally", the company said.

Intelligent tracking prevention "does not block ads or interfere with legitimate tracking on the sites that people actually click on and visit".

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