The FTC has Some Bad News for Amazon

21 Juillet, 2017, 16:17 | Author: Marc Bacque
  • The FTC has Some Bad News for Amazon

The Federal Trade Commission is reportedly looking into whether Amazon's discounts are as good as they seem.

According to Reuters sources close to the investigation are to broaden the scope of this probe to encompass allegations by Consumer Watchdog, a pressure group, which tracked the pricing of 1,000 items throughout June.

It is argued that this has the effect of making the reference prices appear to be a bargain to unwary shoppers but Amazon has strongly refuted these findings, stating: "The conclusions the Consumer Watchdog group reached are flat out wrong".

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The FTC declined to comment on the matter to the authors.

The group, which analyzed 1,000 items sold on Amazon, said the retailer often employs "previous" prices, which it alleges are created to give the appearance of big discounts.

The advocacy group said that Amazon can use such alleged manipulations of reference prices to make it look like consumers are getting a better deal than they actually are. "They now employ several different kinds of reference price, including "was" prices, "sale" prices, or simply prices with a line through them ("strikethrough prices")".

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