Subway updates restaurants, brand with fresh design and improved customer experience

18 Juillet, 2017, 03:20 | Author: Marc Bacque
  • Subway updates restaurants, brand with fresh design and improved customer experience

It seems like there isn't a strip mall in the United States that is without a Subway restaurant, and in the near future those restaurants may be undergoing a pretty significant update. There are 12 pilot locations open today in the U.S., Canada and the U.K.: Tamarac, FL; Orlando, FL (2); Winter Park, FL; Chula Vista, CA; Knoxville, TN; Palmview, TX; Hillsboro, OR; Vancouver, WA; Beauport, QC; Granby, QC; and Manchester, U.K.

"We've created a modern design that gives our guests choices - from how they order to how they pick up their food, to how they enjoy their meal", said Trevor Haynes, Subway's vice president of operations.

Digital: Self-order kiosks in select locations, digital menu boards, and Apple and Samsung Pay. Separate food preparation and pick-up stations for kiosk, mobile app, and delivery orders create a faster experience for both customers and employees.

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Food: The restaurant design features a veggie display with whole tomatoes, green peppers, onions, and cucumbers that are sliced daily in the restaurant. New bread and cookie displays are visible immediately upon entering the restaurant, as well. Subway is also changing up the menu with new sauces and additions like pico de gallo, house-made pickles and "made-without-gluten" bread. The restaurants also include bright and playful décor, curated music, complimentary Wi-Fi and USB charging ports, and a fresh vegetable display.

A spokeswoman for the company said the goal is to eventually roll out the new design to all 44,800 Subway restaurants. The company, founded over 50 years ago by then 17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees in neighborhoods around the world.

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