Paytm Mall delists 85k sellers that failed quality standards

17 Juillet, 2017, 15:26 | Author: Claudine Rigal
  • Paytm Mall

Following the guidelines, the online shopping platform delisted over 85,000 sellers and their products that were failing to meet its standards.

Paytm Mall is revamping its seller on-boarding process as part of its effort to separate the wheat from the chaff.

In order to maintain the quality of its brand-new platform, Paytm Mall is reconstructing the onboarding process for sellers and has removed nearly 85,000 of them as they are failing to meet the standards.

To authenticate products, the company has made it mandatory for sellers to submit brand authorisation letter. Sellers will also face strict quality and service audits which will verify their shop location, registration number, shop photos and GSTIN before they can list their products on the Paytm Mall platform.

"Our goal is to set the benchmark for a platform that empowers reputed local shopkeepers and brands to sell quality merchandise. However, since the delisting started ahead of the GST mandate, some (sellers) had to leave prior to the GST implementation", Amit Sinha, COO of Paytm Mall, told ET. "This criterion blocks fraudulent merchants from signing up and creating a bad customer experience on the platform".

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Paytm Mall has over 17 fulfilment centres across the country to offer consumers an efficient online shopping experience.

Additionally, the Paytm Mall will enable brands and shopkeepers to set the return, exchange, and refund policies for their products being sold on the platform.

Last week, Paytm Mall had said that it is scaling up its partner network with 3,000 new agents as it seeks to go deeper into Tier II and Tier III cities, digitising catalogues of neighbourhood shopkeepers and brand-authorised stores. In June, Paytm E-Commerce had received $200-million in funding from Alibaba and venture capital firm SAIF Partners.

Online marketplace Paytm E-Commerce Pvt. The move will also enhance the customers experience on company's platform.

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