LaVar Ball Explains Lonzo's Sneaker Choices

18 Juillet, 2017, 08:47 | Author: Cyril Hebras
  • 3:33 | NBA         NBA Summer League Player comparisons for De'Aaron Fox Jayson Tatum

The Ball family patriarch added that Lonzo would ink a deal "if the price is right".

Communicating with ESPN's Darren Rovell on Saturday night, Ball said that Lonzo wearing shoes from all three companies was sending a message. But last week, Ball was giving free promotion to Nike, Adidas, and UA by wearing their sneakers-and it seems that was the entire point. He was reported to ask for a ridiculous amount of $1 billion in an endorsement deal. For previous games, the teen had worn Nike Kobe ADs, as well as James Harden and Stephen Curry's signature styles, made by Adidas and Under Armour, respectively. That would be a big (deadly even) blow to the visibility of the Big Baller Brand, unless the focus of the brand becomes Lonzo's younger brothers LiAngelo and LaMelo. After the game, LaVar clarified that there was still no negotiation between him and Nike regarding the endorsement deal.

All of this also makes us wonder if Ball ever had genuine intentions of making Big Baller Brand sneakers work or if it was all simply a marketing ploy to create enough interest around Ball to court a new sneaker contract.

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Afterward, Lonzo wore Adidas on Thursday against the Cleveland Cavaliers, as he made his first triple double. He slipped on the Nike Air Jordan XXXI in the semifinal game against the Dallas Mavericks on the following day. He spun the story to his advantage by claiming that owning his own sneaker label gives him the freedom to wear whatever kicks he wants, when he wants to.

Both LaVar and Lonzo said that the change in shoe brands had to do with the independence that Lonzo had to switch things up. However, similar to two months ago, none of the brands responded to his ludicrous offer.


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