Facebook : 2 milliards d'utilisateurs actifs et des finances au beau fixe

28 Juillet, 2017, 15:31 | Author: Marc Bacque
  • Des résultats trimestriels supérieurs aux attentes pour Facebook			 0					Par		Louise Millon			   			@LouiseMillon		   			
	le				28 juillet 2017

Et ils sont encore une fois en forte hausse. C'est la publicité qui reste le principal moteur économique du réseau social.

D'après les résultats trimestriels publiés par le groupe mercredi, son bénéfice net a bondi de 71 % à 3,9 milliards de dollars.

Le chiffre d'affaires s'établit à 9,32 milliards de dollars, en hausse de 45% par rapport à l'année dernière à la même période.

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Le bénéfice ajusté par action, référence à Wall Street, lui, est ressorti à 1,32 dollar contre 1,13 dollar en moyenne attendu par les analystes. La société indique qu'elle commence à manquer de place pour afficher des publicités supplémentaires.

Au total, le groupe comptait 2,01 milliards d'utilisateurs mensuels à la fin du deuxième trimestre, en progression de 17%. En attendant, les 500 employés des cafétérias du réseau social, qui se sont fédérés pour réclamer une hausse de salaire nécessaire pour survivre dans la très chère Silicon Valley, pourront toujours se servir de ces chiffres. Les revenus publicitaires représentent à eux seuls 98% des revenus totaux. Et au 1er février 2017, la plateforme comptabilisait 1,8 milliard d'utilisateurs recourant à la plateforme chaque mois. De fait, pas d'Adblocker dans l'application mobile Facebook. Le chiffre d'affaires réalisé était à l'époque de plus de 8,8 milliards de dollars, soit 51% de plus en un an. Cette proportion l'an dernier était de 84%.

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