What Is Apple's HomePod?

06 Juin, 2017, 10:59 | Author: Come Portier
  • 42806675- 06_06_2017- APPLE

Apple's John Ternus speaks during an announcement of new products at the Apple Worldwide Developers Conference in San Jose, Calif., Monday, June 5, 2017. Cook has always been bullish about the prospects for augmented reality, and Apple is working on smart glasses, people familiar with the plans have said.

As Schiller introduced the device, he acknowledged that there are several other smart home speakers available on the market.

Apple said it is also using "on-device learning" to enable Siri to take people's tastes into account. The $349 device - shipping in December for the USA, United Kingdom and Australia - stands at seven inches tall, is wrapped in mesh fabric and comes packed with the same dual-core A8 chip used in the iPhone 6, giving it the "biggest brain ever in a speaker", according to Apple's marketing chief Phil Schiller.

Siri can do those things, too, but Apple's pitch for Siri-powered HomePod is instead focused heavily on music - the company appears to bank on consumers paying for smart speakers that deliver high-quality audio sound as a sort of gateway into the world of smart home assistants.

Apple also touched on other Siri features in the speaker, although these were mentioned in a secondary manner - the company is clearly focusing on the music capabilities. But so far, he argued, none of Apple's competitors have "reinvented" how consumers listen to music in their homes. Amazon has heavily dominated the field with its home speaker called Echo, which uses the digital assistant Alexa. The research firm eMarketer says than 35 million people in the US are expected to use a voice-activated speaker at least once a month this year, more than double its estimate from last year.

It is the first new device Apple has announced in nearly three years. The pricing of Apple's device was shared at the conference in comparison to both smart home speakers as well as premium audio speakers. That's especially important because people are starting to access information, entertainment and search in a more "pervasive" way that's less dependent on smarthphones, he said.

The new iPad Pro also comes with a better camera - the same one found in the iPhone 7 - along with more storage, a better display and faster refreshing of moving images.

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Safari, Apple's web browser, seeks to make users' online experience smoother and less annoying. There's also a 12.9in version that starts at $799. It will not block the ads themselves, though.

Cook also used the Apple keynote to show off new iPad and Mac computer models, as well as provide glimpses at coming versions of the software powering the technology titan's devices. It's part of Apple's effort to entice professionals with tablets that can handle many tasks previously reserved for laptops.

Just as Google and Facebook did at their developer conferences this year, Apple announced an augmented reality platform called ARKit to allow developers to more easily create augmented reality apps such as Pokémon Go, which overlay digital objects onto the real world. So far, the service has limited payments to purchases of products and services from companies and other organizations.

The free software update for mobile devices, iOS 11, is expected in September, when Apple typically releases new iPhones.

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Ortutay reported from NY. If you would like to discuss another topic, look for a relevant article.


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