Amazon strikes again; the dressing room in your house

20 Juin, 2017, 17:26 | Author: Marc Bacque
  • Amazon strikes again; the dressing room in your house

They'll have up to seven days to decide what to keep.

"Prime Wardrobe is a new service that brings the fitting room to you, so you can try the latest styles and find your ideal fit before you buy", Amazon said.

Not all clothing sold on Amazon will be eligible for the Prime Wardrobe, but items that can be put in a Wardrobe box will be marked with a logo for the service - over 1 million of them, according to the promo video.

Prime Wardrobe shipments will come in a resealable box with a prepaid label, Amazon said, to make the return process less of a hassle for shoppers. It's also a potential concern for Walmart, which has been snapping up online clothing brands including ModCloth and Bonobos as it tries to snare millennials.

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Amazon's new fashion platform looks similar to other wardrobe subscription services like Stitch Fix and Trunk Club.

Amazon has made a big push to expand its offerings under private labels like Lark & Ro created to be as stylish as recognizable national brands. Prime Wardrobe, of course, is free for anyone who has a Prime membership. Shoppers receive discounts depending on how much they keep.

Amazon is poised to surpass Macy's this year as the largest US clothing seller, according to Cowen & Co. analysts.

Prime Wardrobe works this way: Shoppers pick three or more items and then have a try-on period to find the best styles. Keep three or four items from the box and get 10% off everything, or keep five or more for 20% off. For items they want to discard, customers can drop off at a UPS location or schedule a free pick up.

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