Sesame Street, SeaWorld plan more joint theme parks
20 Mai, 2017, 05:27 | Author: Lucrece Courtet
SeaWorld Entertainmentannounced the nation's second Sesame Place, which is in the works and scheduled to open no later than 2021, and a "Sesame Street" land expansion at SeaWorld Orlando. Today, the theme park announced that it will overhaul the Shamu Happy Harbor play area into a new permanent Sesame Street land, which is planned for fall 2022.
It now has a Sesame Place theme park in Langhorne, Pennsylvania, between Philadelphia and New York City, which opened in 1980.
SeaWorld Orlando now offers popular holiday Sesame Street shows during peak seasons.
The new park will open no later than mid-2021, but a location hasn't been determined, officials said.
SeaWorld and Sesame Place, the nonprofit behind Sesame Street, have had a 37-year partnership, and this will be the second Sesame Street land operated by the two companies.
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SeaWorld's current licensing agreement with Sesame Street allows SeaWorld to use Sesame Street characters in its parks, and it had been set to expire in 2021.
SeaWorld ended its orca breeding program last year after years of declining attendance and pressure from activists following the 2013 release of the critical documentary "Blackfish". The movie implied that killer whales become more aggressive in captivity.
"We share Sesame's goal of educating and entertaining generations of children, and the extension of our partnership furthers SeaWorld's mission to provide guests with experiences that matter", SeaWorld CEO Joel Manby said in a statement.
For Sesame Workshop, the park expansion allows it to spread its brand via theme parks during a time of intense competition for children's viewing attention. "At Sesame, we know that the theme parks are a great way to deeply engage our fans with the characters that they love".
Under the terms of the new license agreement, the companies have agreed to extend their collaborative relationship through December 2031.
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