Pour ses recommandations musicales, Spotify rachète le parisien Niland

On ne compte plus les rachats stratégiques opérés par les grandes firmes de la tech au cours des derniers mois, et une chose est claire: ça n'est pas encore près de se calmer.

Le numéro un mondial de l'écoute de musique en ligne Spotify a annoncé mercredi l'acquisition d'une start-up française, Niland, pour son moteur de recherche et ses capacités de recommandations.

Niland avait été incubée à Agoranov, financée par des business angels tels Frederic Monvoisin, Fabrice Dumont (Business Angels), et conseillée par Bruno VanRyb, David Argellies et la start-up Smiirl. Les Parisiens de Niland devront quant à eux déménager pour rejoindre les bureaux new-yorkais de Spotify.

En quatre ans, elle avait développé une approche d'optimisation de la recherche musicale et de la recommandation pour favoriser la découverte de nouveaux talents à écouter.

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"Nous sommes ravis d'accueillir la start-up parisienne d'apprentissage statistique Niland dans la famille Spotify. Elle partage la passion de Spotify pour faire apparaître le bon contenu, au bon utilisateur et au bon moment", explique l'entreprise suédoise dans un communiqué.

Racheter des boites spécialisées dans les algorithmes de recommandation et dans la reconnaissance des morceaux (entre autres) semble en effet être le sport à la mode du côté de chez Spotify.

Niland (à prononcer phonétiquement " nAY-luhnd ") avait été créée en 2013 par un trio de jeunes chercheurs à l'IRCAM (institut de recherche et coordination acoustique/musique): Damien Tardieu, Johan Pagès et Christophe Charbuillet.

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