Maxus' Lindsay Pattison to lead change initiatives across GroupM

19 Mai, 2017, 23:59 | Author: Lucrece Courtet
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Pattison's new gig is the latest in a string of high-profile hires and changes at the the world's largest media buyer since a year ago, including the naming of global CEO Kelly Clark and the introduction of technology suite mPlatform.

"GroupM and its agencies are key to WPP's horizontality strategy".

Lindsay Pattison has been appointed chief transformation officer for GroupM and will lead change initiative across the group and its agencies. GroupM's primary objective is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. Pattison also continues as CEO of GroupM agency Maxus and will perform both roles. "Pattison will help us deliver on those challenges". Pattison will continue as global CEO of Maxus, a role she's held since 2014.

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Added WPP CEO Sir Martin Sorrell: "With new content companies such as Netflix and Amazon growing rapidly, the competition for premium content is heating up across the globe". Her prior experience includes roles at Young and Rubicam, PHD Media and Sony Ericsson. She said she hopes to help the company offer agile, customized work for its clients that is collaborative across the WPP organization. "We have to make sure we're really utilizing the full assets across GroupM, really leaning into WPP and really leaning into the other leaders there", she said.

About GroupMGroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. Lindsay was named to Ad Age's 2015 class of Women to Watch and served two terms on the World Economic Forum's Global Agenda Council focused on the Future of Media. She was previously global chief strategy officer and UK CEO for Maxus. "New thinking is required across the board, and I'm delighted to take on this new transformation role".

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