Apple to upgrade laptops amid Microsoft threat

20 Mai, 2017, 04:45 | Author: Come Portier

Other than MacBook Air 2017, Apple is also expected to announce the highly anticipated MacBook Pro 2017, an updated MacBook laptop, a new Siri speaker and the much rumored 10.5-inch iPad Pro at the upcoming WWDC event. The 13.3-inch MacBook Air laptop with 8GB RAM and 128GB hard drive capacity originally retails for $999. An Apple spokesperson did not immediately respond to a request for comment on the rumors.

Apple's laptops account for 11 percent of the company's annual $216 billion in sales. iPhones make up nearly two thirds of the company's sales. But Macs are key to retaining the business of loyalists and the creative industries - the cornerstone of Apple's resurgence at the turn of the millennium under Steve Jobs.

A lot of that issue with the MacBook Pro 2016 had to do with timing.

There is also no denying that upgrading the MacBook laptops is very necessary so Apple will not be left trailing behind Microsoft which recently introduced a $999-worth Surface Laptop that runs with Intel Kaby Lake chips and features the speedy Windows 10 S. One thing for sure is that the Apple MacBook, as well as MacBook Air, are due for an update soon. In the second quarter, the company sold 4.2 million desktops and laptops and generated 14 percent more revenue on Macs than in the quarter a year earlier. While unclear if it's ready for this generation, Apple has been working on a new in-house chip for a future MacBook Pro model that manages the computer's low-power mode, Bloomberg News has reported.

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Although none of the updates sound like especially major changes or renovations from the hardware perspective, it is still encouraging to see that Apple is finally taking some of the criticism of its latest MacBook Pro variants. They have a great advantage over Apple in the form of a wide variety of manufacturers that are coming out with products.

While the 12-inch MacBook received several system upgrades a year ago, the 13-inch MacBook Air badly needs some attention as well. The most recent MacBook Pro, released more than 500 days after its predecessor, added a Touch Bar keyboard strip for quick access to app functions, a larger trackpad and a fingerprint log-in sensor. Additionally, Bloomberg's source spilled that the 13-inch MacBook Air's sales "remain surprisingly strong".

These upgrades are likely to be announced during Apple's Worldwide Developers Conference that starts on June 5. WWDC also tends to focus on Apple's operating systems.

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